What Is Sparkplug Marketing?
Sparkplug Marketing is Consult Rushworth’s custom monthly marketing service for small businesses. We do not sell off-the-shelf packages. Every engagement starts with a free intake call, then we tailor the channels, cadence, deliverables, and investment around your business, goals, industry, and current marketing.
The figures on our Sparkplug page are starting points, not a menu of fixed inclusions. Your final monthly scope is proposed after we understand what will have the most impact.
How a Custom Scope Takes Shape
1. Start with a free intake call
We talk through your business, current marketing, best customers, sales cycle, objectives, seasonality, and the gaps that are getting in your way. There is no prep work and no obligation.
2. We recommend the highest-impact work
Some businesses need their Google Business Profile and customer communication tightened up first. Others need more qualified leads from paid advertising, a better website, an SEO content engine, or a coordinated mix. We recommend the work that fits your actual priorities — not a predetermined package.
3. You receive a tailored monthly scope
Your recommendation spells out the planned work, cadence, responsibilities, investment, and the measures we will watch. You decide whether it is the right fit before any work begins.
Common Starting Points — Not Fixed Tiers
The following figures help illustrate how a custom engagement may begin. Each scope can be adjusted after your intake call.
| Starting point | Monthly investment begins at | Common focus |
|---|---|---|
| --- | ---: | --- |
| Ultra Lite | $500/month | A stronger, more consistent online presence |
| Lite | $750/month | Local visibility, content, and customer engagement |
| Medium | $1,500/month | Coordinated lead generation and sales support |
| Pro | $3,500/month | Broader, end-to-end marketing management |
These labels are useful planning shorthand, but they are not fixed checklists. A business may need a focused website and SEO scope at one starting point, while another needs paid advertising and follow-up systems at a similar investment.
What May Be Included
Depending on your needs, a custom Sparkplug engagement may combine website support, Google Business Profile management, SEO, social content, email marketing, paid advertising, reputation management, content production, reporting, CRM support, or third-party platform management. We agree on the work before the month starts, and the scope can evolve as your business changes.
Why We Do Not Sell Off-the-Shelf Packages
Every local business has a different offer, customer journey, sales cycle, competitive landscape, and bottleneck. A fixed list of deliverables can create activity without addressing the most important opportunity. Our approach is to start with your goals and build only the work that earns its place in your monthly plan.
How to Get Started
Sparkplug engagements are month-to-month with no long-term contract. Explore custom starting points or book a free intake call to discuss your goals, industry, and the right tailored scope for your business.
