Sparkplug · Custom Scope

Marketing Built
Around Your Business

Sparkplug is our custom monthly marketing service for small businesses. We begin with an intake call, then tailor the channels, cadence, deliverables, and investment around your goals, industry, and what will make the greatest difference for your business.

Every package is customized to your business.

Pricing is a starting point, not an off-the-shelf menu. Reach out to discuss your goals, industry, and what’s included — we’ll tailor the right monthly scope for you after an intake call.

Month-to-month custom engagements
Start with a free intake call
Scope shaped around your real goals
Discuss My Custom ScopeSee Starting Points
Ultra LiteFrom $500/moLiteFrom $750/moMediumFrom $1,500/moProFrom $3,500/mo

Starting-Point Examples

Common Custom Engagement Starting Points

These examples show where a monthly engagement may begin. They are not fixed packages or fixed checklists. After a free intake call, we tailor a scope around your goals, industry, and the support that will move your business forward.

Sparkplug · Custom Scope

Ultra Lite

Elevate your online presence and engage your customer base.

Starting at
$500/month
Custom scope · Month-to-month
Discuss Custom Scope

Common Scope Building Blocks

  • 1 social post/week + 3x/week story posts
  • Daily engagement (likes, comments, story shares)
  • 2 short emails/month to your customer list
  • 1x/week Google My Business post
  • 1x/week Nextdoor post
  • Referral card & review collection paragraph
  • Content pipeline setup
  • Monthly performance report

These are examples, not a preset checklist. Your final deliverables and cadence are tailored after your intake call.

A Common Fit

Great for establishing a strong online presence

How We Tailor Your Scope

  • 01We start with a 30-minute intake call
  • 02We map your goals, industry, priorities, and existing marketing
  • 03You receive a custom recommendation before any work begins

Can Be Tailored In

  • Ad setup & management (add-on available)
  • Blog posts (add-on available)
  • SMS campaigns (add-on available)
Discuss My Custom Scope
Sparkplug · Custom Scope

Lite

Elevate your online presence, boost SEO, and engage your customer base.

Starting at
$750/month
Custom scope · Month-to-month
Discuss Custom Scope

Common Scope Building Blocks

  • 2 social posts/week + 3x/week story posts + 1 reel/month
  • Daily engagement on Facebook & Instagram
  • 2 emails/month (newsletter + short email)
  • 1x/week Google My Business post
  • 1x/week Nextdoor post + up to 10 recommendations/week
  • 1 blog post/month published to your website
  • Google Search Console review & keyword benchmarking
  • Lite website edits
  • Referral card & review collection
  • Content pipeline setup
  • Monthly performance report

These are examples, not a preset checklist. Your final deliverables and cadence are tailored after your intake call.

A Common Fit

Strong SEO + Customer Engagement

How We Tailor Your Scope

  • 01We start with a 30-minute intake call
  • 02We map your goals, industry, priorities, and existing marketing
  • 03You receive a custom recommendation before any work begins

Can Be Tailored In

  • Ad setup & management (add-on available)
  • Higher frequency posts & emails (upgrade required)
Discuss My Custom Scope
Sparkplug · Custom Scope

Medium

Drive leads to your service company or product sales in-store and online.

Starting at
$1,500/month
Custom scope · Month-to-month
Discuss Custom Scope

Common Scope Building Blocks

  • 3 social posts/week + 3x/week story posts + 2 reels/month
  • Daily engagement on Facebook & Instagram
  • 2 emails/month + 2 SMS/month
  • 1x/week Google My Business post
  • 1x/week Nextdoor post + up to 15 recommendations/week
  • 2 blogs/month published to your website
  • Google Search Console review & keyword benchmarking
  • 2 ad campaigns with 2 ads each (Google or Meta)
  • Quarterly website homepage imagery & hierarchy updates
  • 1 additional Canva asset/month
  • Content pipeline setup
  • Monthly performance report with deep analysis

These are examples, not a preset checklist. Your final deliverables and cadence are tailored after your intake call.

A Common Fit

Great for driving leads and product sales

How We Tailor Your Scope

  • 01We start with a 30-minute intake call
  • 02We map your goals, industry, priorities, and existing marketing
  • 03You receive a custom recommendation before any work begins

Can Be Tailored In

  • Higher frequency emails (add-on available)
Discuss My Custom Scope
Most Popular
Sparkplug · Custom Scope

Pro

A high-frequency, comprehensive end-to-end digital marketing and website management solution.

Starting at
$3,500/month
Custom scope · Month-to-month
Discuss Custom Scope

Common Scope Building Blocks

  • 5 social posts/week + daily story posts + 3 reels/month
  • Daily engagement + follow relevant accounts
  • 4 emails/month + 2 SMS/month + email list segmentation
  • 1x/week Google My Business post + review growth
  • 1x/week Nextdoor post + up to 30 recommendations/week
  • 2 blogs/month + Google Search Console review
  • AI search engine positioning (ChatGPT, etc.)
  • Up to 3 ad campaigns with 2 ads each (Google + Meta)
  • Monthly website imagery swaps on 4 key pages
  • Monthly homepage & collection hierarchy updates
  • 3 Canva assets/month
  • Groups & 3rd party platform posts (4/month)
  • Content pipeline setup or local photo/video shoot
  • Monthly deep-dive performance report

These are examples, not a preset checklist. Your final deliverables and cadence are tailored after your intake call.

A Common Fit

For product retailers, e-commerce stores, and medium to large service companies

How We Tailor Your Scope

  • 01We start with a 30-minute intake call
  • 02We map your goals, industry, priorities, and existing marketing
  • 03You receive a custom recommendation before any work begins
Discuss My Custom Scope

Simple Onboarding

What Happens After
You Book?

From your first call to daily execution — here's exactly what to expect. No surprises, no long contracts, no waiting.

01

Book Your Free Call

Pick a 30-minute slot that works for you. We'll confirm instantly and send a calendar invite. No prep needed — just show up.

Free · No obligation · Instant confirmation

02

Intake & Proposal

We learn about your business, goals, and current marketing. Within 48 hours you'll receive a tailored Marketing Proposal and package recommendation.

48-hour turnaround · Tailored to your business

03

We Execute — Daily

Once you approve, we hit the ground running. Posts go live, ads launch, emails go out — your marketing runs every single day without you lifting a finger.

Month-to-month · Cancel anytime

Book Your Free Call Now

Takes 30 seconds · No credit card required

“They have doubled our online sales within 3 months and 2 years later it’s now in the mid six figures and growing. They positively impact our online and offline business.”

J

Jim

Existing Client — 2+ Years

FAQ

Common Questions

Everything you need to know before booking your free call.

All Sparkplug engagements are month-to-month with no long-term commitment. You can cancel with 30 days' written notice and no cancellation fee.

Absolutely. Your scope is tailored after your intake call and can evolve as your priorities, season, and growth goals change. We discuss any adjustments before the next billing period.

The free 30-minute discovery call is a relaxed conversation about your business — your goals, current marketing, target customers, and biggest challenges. We use it to shape a tailored monthly scope. There's no prep required and no obligation.

No. We handle all content creation — social posts, emails, blog articles, and ad copy — based on your brand voice and the information you share during onboarding. You're welcome to review and approve before anything goes live.

Most clients see measurable improvements in online visibility and engagement within the first 60–90 days. Paid ad campaigns (Google Ads) typically show results faster — often within the first 2–4 weeks of launch.

There are no automatic setup fees. Any onboarding or implementation work is discussed transparently as part of your custom scope before work begins.

Still have questions? Book a free call and we'll answer everything.

Not sure what your business needs?

Book a free 30-minute intake call with John Rushworth. We’ll learn about your business and shape the right monthly scope — no pressure, no obligation.

Book a Free 30-Min Call

Free Tool · Takes 2 Minutes

What's Your Business Really Worth?

Find out your cost to get a customer, customer lifetime value, and how much revenue better marketing could add in the next 12 months.

Try the Free Growth Calculator

Free estimates · No credit card · Email to view results

Planning Guide

Typical Scope Building Blocks

This matrix is a planning guide, not a fixed package checklist. Every engagement is customized after your intake call, and the scope can evolve with your business.

FeatureUltra Lite
from $500/mo		Lite
from $750/mo		Medium
from $1,500/mo		Pro
from $3,500/mo
Social Posts/Week1235
Story Posts/Week3x3x3xDaily
Reels/Month—123
Emails/Month222 + 2 SMS4 + 2 SMS
Google My BusinessWeeklyWeeklyWeeklyWeekly
Nextdoor PostsWeeklyWeekly + 10 recsWeekly + 15 recsWeekly + 30 recs
Blog Posts/Month—122
SEO / Search Console—✓✓✓
Ad CampaignsAdd-onAdd-on2 campaigns3 campaigns
Website Management—Lite editsQuarterlyMonthly
Canva Assets/Month——13
AI Search Positioning———✓
Monthly Report✓✓✓✓

FAQ

Common Questions

Why choose Sparkplug over hiring an in-house marketer?

It can be more cost-effective, and we bring focused experience across the channels that matter to your business. Rather than force a preset plan, we build your scope around the work that supports your goals.

How do ad hoc requests work?

Ad hoc requests are limited to the pillars of what we do: website development, email marketing, social media, ads, SEO, third-party platform posting, CRM, Canva designs, and marketing tool management. They're done one by one, but you can submit as many as you'd like.

Why monthly contracts?

Our work delivers results. If you don't like the awareness, leads, and sales we drive to your business, you can cancel and won't be charged the following month.

Do you offer refunds?

We do not offer refunds for work already delivered. Because your engagement is month-to-month, you may cancel with 30 days’ written notice if the service is no longer the right fit.

What’s the difference between Sparkplug and Consult Rushworth?

Sparkplug is the custom monthly marketing service provided by Consult Rushworth. Each Sparkplug engagement is tailored after an intake call; the starting points on this page simply help you begin the conversation.

Get Started Today

Let’s Build the Right Scope
For Your Business

Book a free 30-minute intake call. We’ll learn about your business, identify the highest-impact opportunities, and recommend a custom monthly scope — at no cost or obligation.

Discuss My Custom ScopeBook an Intake Call